Alignment

Inappropriate Fonts

The red text at the top of the van design is what I would guess to be Ye Olde English. This is a font that I associate with primary school kids that are just learning to use a computer and I am sure this will be the same for most of us. Ye Olde English is a font that I would expect to see in a cheesy, cheap novalty restaurant or in a parody of some sort and therefore, in my opinion, it gives the air conditioning van an unprofessional look. To me it suggests that the workers will be amateurs who don't fully know what they are doing. The van needs a more sophisticated and more professional looking font that should probably be a sans serif font to fit in with the rest of the design. A simple font like Gill Sans MT would be a good example of a font that would work well on the van.

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