The ampersand I have chosen is built around geometric forms which distinguishes it as a geometric sans serif. The 'E' is quite recognisable whereas, in my opinion, the 'T' is much less recognisable because of the fact that it could be mistaken for a cross. The 'E' has no stem but instead 2 curved bowls that join together but not with the 'T'. Each bowl is a continuous curve of equal thickness at all times with the lower bowl curving slightly more than the upper bowl. Overall though, I am not sure how clear it is to someone that doesn't know it is an ampersand.
The design is simple enough that this ampersand would probably work well at a really small size in amongst body text or at a very large size in a headline or something. Because of the use of shapes it makes the ampersand feel quite informal and if it were a person I would imagine them as the fun, playful type who doesn't take things too seriously.
Is it a 'cross' or a 'plus sign'? There's quite a difference! Seeing as an ampersand is really 'et', does that work?
ReplyDeleteThis is quite a brief response that seems uncertain. You could've elaborated on the 'person' the & is and haven't mentioned its unification. A cursory response at best